Music Industry- Digipak Research

Music Industry- Digipak Research

Why have digipaks?

Main people buy the digipaks rather than the normal CD's to by in a sense 'close' to the band or artist. Buying a limited edition digipak would also give you more rather than a normal CD. Some people chose a digipak because they look better than a normal jewel cases. With the digipak many artists can be more creative with the design because they have more options. But because a digipak is normally made out of cardboard it can be damaged easier then the normal jewel cases.

Why did digipaks come about

Digipaks came about when digital download got increasingly popular. Digipaks were created to give more to the audience but also to challenge to rapidly growing digital download and streaming. One example of a music streaming service would be Spotify. The digipaks gives things like commentary and other perks which are not available on streaming websites.

                               (Digipak)                                                            
                                                                                                                              (Jeweled CD case)