Final Digipak Advert

Final Digipak Advert

Digipak Magazine Advert

Digipak Magazine Advert 

For my digipak advert i decided that a Ace card would be the main backdrop and theme for this advert. I had many ideas for my overall magazine 

From this original design I added the main title at the top of the page in a similar font to the 'A'. I put chips in the left hand corner of the screen. I also minapilated a image of Ashley so it would look like that he is staring through the ace card.

I then customised the main title font to make it stand out and added 'The Heavy' to the bottom of the page to show the artist name. 

I felt that having the poster just being a card didn't give me much room to work with. For example I was unsure where to put the picture of the digipak and the QR code. I added a pack ground to the card to make it look like it was on a poker table.  I also added some more chips to the poster to make it simertical

Final Digipak

Digipak Progress

Digipak Progress

I started with a simple design of trying to make the two main character look at each other. I done this to show the rivalry between the two players. I have used a picture of the chips in a pile because it is a good background which will accuratly display the theme of the album.  

I then added the title and the songs which are on the album. I included the barcode and the name of the album on the spine of the cover. I put the barcode on the back and put 'Produced by HAT productions'.






















After much consideration on the overall design. I decied to change the main front cover of the digipak and used a fan of the cards picture as the front cover. I also used the chips for the inside of the digipak. I then put the picture of Ashley over the picture and changed the opacity of the image so we can see both me and Ashley.

I have changed the front cover of the digipak because it worked better with the title. I then changed the brightness of the images so it is more visible.

Advertising In the Music Industry

Advertising In the Music Industry 

The way advertising in the music industry changes over the years to fit with how the music is distributed. An example of this is becasue streaming music has become more popular the advertising for different albums are now seen online more often that on paper printed adverts.

One way they have overcome this problem is through social media such as twitter and facebook
. Social media has made it easier for record label companies to reach their target audience. The record companies can that advertise directly to their target audience. A way that streaming websites like spotify advertise upcoming content would be that they release demos of songs instead of poster advertising.


Many music companies advertise through interviews and general poster adverts in music magazines which suit their genre. An example of this would be and indie rock artist interviewing in NME magazine about their upcoming album. If we were going to advertise in a music magazine on our digipak we would chose NME becasue they cover the indie rock audience. Meaning it would also target our target audience 

Digipak Advert Analysis

Digipak Advert Analysis

The Gorillaz- Plastic Beach

The first digipak advert I will analyse will be 'The Gorillaz- Plastic Beach'. This poster overall uses a simple design with the cover of the CD as the main background. The top half of the background shows a small cartoon island. The bottom half of the background image just shows the ocean showing where that the camera was sinking into the ocean. At the very bottom of the page it says 'The new album out not'.
In the centre of the page The name of the band and the name of the album. The use their typical band font for the title but have put a wave effect to show that it is in the ocean. They have use a dark colour scheme to advert this new album.
This simple design catches the audience's attention create an enigma code for the album.






Kings Of Leon- Only By The Night

The second digipak advert I will analyse will by 'Kings Of Leon- Only By The Night' This advert has a simple layout becasue it follows the rule of thirds. It follows the rule of thirds by having the title at the top the image at the middle and the name of the album at the end.
They uses a distinctive style in this advert. The use a monochromatic colour scheme to display the artist. The main image is split up into 4 sections and in each section is a different member of the band. But also in each section apart of the image has been merged into a different image. The image it has been merged into is an image of a hawk. This was done to represent the band and the CD. The overall cover is meant to represent a CCTV camera view. This would also fit in with the hawk and what that also represents  the theme of 'being watched'.

Stereophonics- Keep Calm And Carry On

This advert also follows the rule of thirds due to the title at the top, the image in the centre and the information about the album at the bottom. They have used a simple font on this advert in both the title and the information about the releases.
The main image which takes up the whole page is the band sitting at a diner style table in the sea. This image draws the attention of the audience which would also create an enigma.

Conventions of magazine digipak adverts

Conventions of magazine digipak adverts

The typical digipak magazine advert would include

• The artist/band name
• A cover picture/pictures
• The album name 
• The date of the release or an 'Out Now' 
• Ratings and reviews
• A record label
• Forms of brand identity e.g a certain font 
• The band's logo

These are the typical codes and conventions required for a digipak advert. Most would include the important information such as the name of the band with forms of their identity, a main image and a release date. 

The image for the advert is the main focus and can be the most important part because it brings the audience's attention. Usually the band will use the same image from their digipak to advertise their album. This is usually because it brings a form of identity to their new album