Digipak Advert Analysis

Digipak Advert Analysis

The Gorillaz- Plastic Beach

The first digipak advert I will analyse will be 'The Gorillaz- Plastic Beach'. This poster overall uses a simple design with the cover of the CD as the main background. The top half of the background shows a small cartoon island. The bottom half of the background image just shows the ocean showing where that the camera was sinking into the ocean. At the very bottom of the page it says 'The new album out not'.
In the centre of the page The name of the band and the name of the album. The use their typical band font for the title but have put a wave effect to show that it is in the ocean. They have use a dark colour scheme to advert this new album.
This simple design catches the audience's attention create an enigma code for the album.






Kings Of Leon- Only By The Night

The second digipak advert I will analyse will by 'Kings Of Leon- Only By The Night' This advert has a simple layout becasue it follows the rule of thirds. It follows the rule of thirds by having the title at the top the image at the middle and the name of the album at the end.
They uses a distinctive style in this advert. The use a monochromatic colour scheme to display the artist. The main image is split up into 4 sections and in each section is a different member of the band. But also in each section apart of the image has been merged into a different image. The image it has been merged into is an image of a hawk. This was done to represent the band and the CD. The overall cover is meant to represent a CCTV camera view. This would also fit in with the hawk and what that also represents  the theme of 'being watched'.

Stereophonics- Keep Calm And Carry On

This advert also follows the rule of thirds due to the title at the top, the image in the centre and the information about the album at the bottom. They have used a simple font on this advert in both the title and the information about the releases.
The main image which takes up the whole page is the band sitting at a diner style table in the sea. This image draws the attention of the audience which would also create an enigma.