Advertising In the Music Industry

Advertising In the Music Industry 

The way advertising in the music industry changes over the years to fit with how the music is distributed. An example of this is becasue streaming music has become more popular the advertising for different albums are now seen online more often that on paper printed adverts.

One way they have overcome this problem is through social media such as twitter and facebook
. Social media has made it easier for record label companies to reach their target audience. The record companies can that advertise directly to their target audience. A way that streaming websites like spotify advertise upcoming content would be that they release demos of songs instead of poster advertising.


Many music companies advertise through interviews and general poster adverts in music magazines which suit their genre. An example of this would be and indie rock artist interviewing in NME magazine about their upcoming album. If we were going to advertise in a music magazine on our digipak we would chose NME becasue they cover the indie rock audience. Meaning it would also target our target audience