Target Audience

Target audience 

The target audience is for the people who like and listen to indie rock music. The audience will be mostly male. The age of the target audience would be 16-25. These people would enjoy going to live music events such as concerts. Most of the audience would use up-to-date technology and would download music instead of buying the CD's. They would use such apps as Spotify and Apple music to listen to their music. The target audience would watch music videos of there favourite bands. The videos they would be more interested in watching is music videos with a strong narrative.


Our target audience would be a student in 6th form or at university. The target audience are likely to feel that music is a big part of their lives and because of this they will wear band merchandise and other items to stand out. They are also likely to play an musical instrument. The target audience will be studying an arts/media courses or personal care services.





Our video would also attract other people who are interested in poker/card games. These types of people can be included in our target audience as a secondary audience. This target audience wouldn't be that interested in the type or style of the music but would be interested in the narrative of the video. These type of people would play poker as a hobby and have a keen interest on how the game is being played.