R Kelly feat. Usher-Same Girl analysis

R Kelly feat. Usher-Same Girl analysis (Sony Music, 2007)

Audience

The target audience for this video is likely to be primarily male who might relate to a similar issue.  The fans could also aspire to live the kind of lifestyle that the two artist have. The audience would be excited to see these two R&B artists come together to create this song. Showing in the music video that these two artist are friends gives an opportunity to develop personal relationships with the artist.

Narrative

The narrative begins with the equilibrium of their typical work. The narrative then continues through a phone conversation between both people who have meet the woman they wanted. But later in the narrative a disruption emerges that they are dating the same girl. This carries on for most of the narrative but at the end they plan to catch her in the act but then discovers that they are twins.

Genre

The genre for this music video is R&B. This is because throughout the music video they are showing of what they have. It also shows signs that it is R&B because of the slang they speak through the song.It also shows that it is R&B because of the two artist are showing of their wealth which is typical in a R&B music video.

Representation

There is a lot In this clip that is stereotypical of the genre. For example The main artists are showing of their wealth by the many shots of their cars. This is typical in an R&B music video. Also the portrayal of the woman in this music video is typical because they exaggerate her sexuality. But what is different is that they show the two artist have become friends instead of enemies in the situation.

Analysis 

There are a lot of different types of shots in this video. Most of which are used to show the phone conversation between the two artist. The camera angles are used to show how similar the artist are to each other. They also use over-the-shoulder shots to show the strong sense of music being a conversation.

Institutions

This is a collaboration between two famous artists. Both are signed with Sony and have a huge following. This made them both extremely important to Sony because they are both hugely important to the R&B genre. R.Kelly is sometimes referred to as the 'King of R&B' and usher is one of the best selling artists in American history, having sold over 23 millions copies in the United States alone.